Personal Brand Logo

This client project developed a personal brand logo from early discovery and sketches through concept presentation, refinement, and final file preparation.

Part 1: Client meeting

We discussed the client’s wants and expectations for the logo. I was given a lot of creative freedom for the first concepts, with the main direction being “nothing too masculine but also nothing with super thin feminine lines.”

Part 2: Creating thumbnail images

I created thumbnail sketches to explore different directions quickly before developing the strongest concepts digitally.

Part 3: Digital Designs

These digital concepts were presented to the client for feedback and selection.

Part 4: Final Logo and file preparation

After the final logo was selected, I prepared the finished files and delivered them to the client.