Brand color reproduction lab
This project explores the real-world challenges of reproducing a brand color across different printing and digital workflows. Instead of forcing the color to match in every scenario, the goal was to analyze how and why Pantone 2995 C changes when printed on different substrates, converted through various CMYK and RGB profiles, or output as a proof. The assignment simulates what designers, printers, and premedia teams deal with when managing brand colors like Coca-Cola red or Starbucks green. It demonstrates how substrate whiteness, ink formulation, device gamut, viewing conditions, and color profiles all influence accuracy. This project showcases my ability to work with L*a*b* color, spot ink formulation, ΔE00 evaluation, substrate analysis, and cross-workflow color management; core skills for print, packaging, and brand consistency work.
Lab Report
This project was not about achieving a perfect match across every output. Instead, it examined how the color behaves when conditions change — such as switching substrates without reformulating the ink, converting to different CMYK profiles, viewing under different illuminants, or simulating RGB displays. The goal was to analyze why each shift occurs, quantify accuracy using ΔE00, and understand how designers and printers make decisions about brand color reproduction.